CredibilityPR™ is the premier industry provider of Transactional Public Relations Services. What this means is that you are always in direct control of your PR activities and your PR budget. Instead of paying large monthly retainer fees for a general campaign with broad objectives, CredibilityPR™ gives you the opportunity to target your specific immediate PR target needs and objectives, and to address them with precision. This unique a la carte menu approach to offering PR services is what sets CredibilityPR™ apart from the masses of traditional “old school” public relations and publicity firms, and we think that you will appreciate the difference.
Our transactional approach allows you to:
- Conduct tests and determine what works best without commitment or great expense;
- Change course and adjust your PR strategy and tactics quickly, as needed, in real-time;
- Control and customize your outlays for PR in accordance with your changing budget;
- Choose only those products that you need, and none of those that you really don’t;
- Coordinate your own PR campaign without the high conventional markup.
Use as much or as little of any of our award-winning package plans as your needs may require, and know that you can always come back and purchase additional package plans as circumstances change, or in order to reinforce a positive effect. Never again be overextended on your PR budget. Never again wonder about which campaigns are producing which results.
With CredibilityPR™, you have serious transactional PR leverage on your side.
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CredibilityPR™ is a provider of the most innovative, unique, and surprisingly inexpensive public relations and publicity tools for you, your brand, and your organization, whether you are an early-stage enterprise looking to scale to the next level, or a well-established industry leader looking to acquire market share from your competition. While we are best known for our suite of third-party endorsement packages, we also have plans and packages to suit your most immediate and pressing needs. First, we’ll introduce our award-winning endorsement products…
Endorsements
CredibilityPR™ enables you to cost-effectively dominate the media and search engine results. Fast. Guaranteed. We do not engage in lengthy publicity campaigns or drawn-out strategies in order to achieve visible, measurable results. Our approach maximizes efficiency, and we are the best at what we do.
CredibilityPR™ leverages our deep contacts with influencers, digital publications, and endorsement resources for your direct PR benefit. These influencers, digital publications and endorsement resources are constantly on the lookout for new people, brands, and organizations to write about, to spotlight, and to showcase through the issuance of meaningful endorsements and awards. These endorsements highlight your most important attributes… those positive factors that differentiate you from your competition and from the rest of the crowd… the selling points that you want to get across to your target audience in order to rapidly build your credibility, authority, name recognition, and sales revenues.
Your endorsement, once received, is then exponentially amplified by the announcement of the breaking news by such well-known high domain authority media outlets as Yahoo! News, MarketWatch, Fox News, CNN, ABC, NBC, CBS Morningstar, Benzinga, StreetInsider, and Mashable. And, just like that, your brand and its message are in front of a combined readership and subscriber base in excess of 60 million people.
Other Powerful PR Tools For Immediate Deployment
A selected group of our CredibilityPR™ plans have been very specially designed to address your most immediate and pressing needs. These are the Reputation Repair PLUS™ Package, the Backlinks PLUS™ Package, and our very popular Press Release PLUS™ Package. Learn more about these on our SERVICES page.
CredibilityPR™ will interview you and conduct a confidential analysis of either your product, your service offering, or your organizational or professional proposition (as appropriate), to determine your strongest differentiating strength. We identify those features that make your proposition unique, interesting, and desirable. We then engage with selected influencers, digital publications, and endorsement resources to recommend you, your brand, or your organization as a worthy recipient for a particular type of favorable mention. Examples of some of the possible types of endorsement focus include these:
- Best New Product
- Best Customer Service
- Most Environmentally Conscious
- Most Charitable
- Most Eco-Friendly
- Best In Its Class
- Highest Growth Prospect (Investor-Focused)
- Most Interesting Innovation
- Leadership Award
- Corporate Citizenship Award
- Best New Product Line (Retailer- and Distributor-Focused)
Once your endorsement is received and the breaking news follows, two significant things occur quickly: You will receive 1) increased search engine visibility and prominence, and 2) increased inquiries and website visits from prospective customers, clients, members, investors, retailers, distributors, followers, etc., as applicable for your target objective.
The time frame associated with accomplishing this, from inception to media distribution of the important breaking news, is typically less than 30 days. It would be difficult, if not impossible, to find any other publicity tool that could achieve this type of results in such a rapid time frame. And CredibilityPR™ guarantees these results.
The type of endorsement that you receive will be relevant to 1) the precise nature of what you are offering, and, 2) your specific desired target audience. Through our interview and evaluation processes, CredibilityPR™ will confer with you on the best and most relevant type of endorsement to meet your promotional objectives and to ensure an optimal fit.
Some Examples: If you are a B2C company, we will gear your endorsement toward a retail consumer audience; if you are a B2B company, we will gear your endorsement toward a business audience; if you are a manufacturer or wholesaler, we will gear your endorsement toward distributors and retailers; if you are a membership organization, we will gear your endorsement toward the appropriate population of prospective members; if you are an expert or consultant, we will gear your endorsement toward the appropriate population of prospective clients, who may be either individuals, businesses or organizations; and, lastly, if you are involved in the capitalization process, we will gear your endorsement toward your targeted institutional or individual investor prospects.
While the endorsement itself is a potent reputation enhancement and status builder, the endorsement announcement through the name brand broadcast media outlets will make a superb enhancement to your website, as will the various logos of those well-known outlets. The effect of associating your company, organization or personal brand with these respected and established news reporting entities is, invariably, an immediate credibility upgrade.
This perceptual “halo effect” has been proven highly beneficial time and time again in controlled marketing studies, and CredibilityPR™ harnesses it for you in order to greatly accelerate your success in accessing and capturing your target audience so that they may be converted to customers, clients, members, or investors, as appropriate in accordance with your objectives.
In terms of maximizing your return on investment (ROI) in publicity and PR, nothing even approaches the sheer results of this strategy. Some CredibilityPR™ clients have even used one or more of our services in addition to their regular ongoing PR and media campaigns with other firms as a means of supercharging their name recognition, authority, and credibility.
When the news of your award has reached the media outlets, CredibilityPR™ also guarantees a minimum of one “do follow” backlink to your website, which will bolster your site’s domain authority, SEO ranking, and visibility.
Backlinks (also known as “inbound links”, “incoming links” or “one way links”) are links from someone else’s website (sometimes called a “referring domain”) to a page on your website through an anchor text (words which are hyperlinked). Google and other major search engines consider backlinks as if they were “votes” in favor of a specific page, thus indicating relevance, quality, and authority to that page. Pages with a higher number of relevant backlinks tend to have higher organic search engine rankings. While this is not absolute (as nobody truly knows the mysterious mind of the Google algorithm or any other search engine’s algorithm), it is a good general rule of thumb.
Backlink building is an essential part of SEO, but not all backlinks are of equal value. Search engines evaluate backlinks based on the quality of the website giving the links (its “Domain Authority”) rather than just the number of backlinks your website has. All in all, the quality of the backlinks to your website or web page is more important than the mere quantity. A collection of low quality backlinks can even operate to hurt your search engine ranking.
High-quality backlinks can improve your rankings because they show the value of the information that you have to offer visitors. Ultimately, the more high-quality backlinks you have, the higher your pages can rank on Google and other search engines. Additionally, backlinks help your brand get discovered online. When popular, high Domain Authority sites link back to your website, you can get more referral traffic from people already interested in the topics that you’re discussing.
Building a high-quality network of backlinks for SEO purposes can be a daunting task. If you are attempting to do this organically (which oftentimes involves the arduous process of soliciting third parties to link to your website in some sort of compromising quid pro quo arrangement), the time that it may take to make an impact on Google and the other leading search engines may cost you new sales, members, or investors.
CredibilityPR™ provides a superior “white hat” backlink-building service, called Backlinks PLUS™, that can save you the time ordinarily associated with trial-and-error organic approaches. Using this service, you can begin to reap the benefits of backlinks from high-authority relevant referring domains in as little as 60 days (times vary because search engine indexing is a variable that CredibilityPR™ does not directly control).
If you would like to begin a campaign to build backlinks, just indicate your preference on the CONTACT form, and one of our account executives will get back to you within 24 hours, or, if you would like to explore the Backlinks PLUS™ package further, go to our ABOUT section. As with all of our services, our backlink-building service is fully guaranteed.
If you have had the misfortune of receiving some bad press, you know that the negative information or news appears persistently in search engine results when people look up your name, or the name of your company or organization.
Negative articles, reports, or reviews will often leave an indelible blemish on your online reputation, with results that are devastating for your brand or business. If people look you up (usually on Google, but sometimes on Bing and other search engines) and the first page of results contains some bad press, they will very often judge you severely, and rule you out as being “less than credible,” or “less than honorable.” They may arrive at this conclusion even is the negative press was factually wrong, or was issued in error.
Since negative online information is extremely difficult and quite expensive to eliminate, the optimal method to repair your online reputation requires that positive, current information be published online to counteract the negative press, and to push that negative information further down in search results, off of the first page. The greater the quantity of positive news postings, the further down that the negative information is pushed.
Online reputation management requires constant vigilance in order to be truly effective and ultimately successful. CredibilityPR™ offers the Reputation Repair PLUS™ package to address your negative (or less than stellar) online profile.
To learn more about implementing an effective reputation management strategy for your immediate and future needs, and to learn the specifics about the comprehensive benefits of Reputation Repair PLUS™, click HERE.
Negative articles, reports, or reviews will often leave an indelible blemish on your online reputation, with results that can be devastating for your personal or professional brand, business or organization. If people look you up (usually on Google, but sometimes on Bing and other search engines) and the first page of results contains some bad press, they will very often judge you severely, and rule you out as being “less than credible,” or “less than honorable,” without further consideration or explanation. They may arrive at this conclusion even if the negative press was factually wrong, or was issued in error. Since the process of eliminating negative online information is extremely slow, difficult, and very expensive, the optimal (realistic) method to repair your online reputation requires that positive, current information be published to counteract the negative press, and to push the troubling negative information further down in search results, off of the first page. The greater the quantity and authority of positive news postings, the further down that the negative information is pushed. Online reputation management requires constant vigilance in order to be truly effective and ultimately successful. CredibilityPR™ offers the Reputation Repair PLUS™ package to address a negative (or less than convincing) online profile.
According to Wikipedia, a press release is “an official statement delivered to members of the news media for the purpose of providing information, creating an official statement, or making an announcement directed for public release. Press releases are also considered a primary source, meaning they are original informants for information. A press release is traditionally composed of nine structural elements, including a headline, dateline, introduction, body, and other components. Press releases are typically delivered to news media electronically, ready to use, and often subject to “do not use before” time.” But, in fact, a press release is really so much more.
A professionally-crafted and widely distributed press release, is one of the most powerful PR tools in your arsenal. It is, in essence, news that you create, controlling the narrative completely. It is a branding opportunity, a messaging opportunity, and a search engine result that builds your bank of positive information from the standpoint of reputation management. It has the potential to persuade readers to visit your website to learn more about you and your brand.
There is no substitute for a solid, professionally-prepared press release, either directly issued or issued by a credible third party, to achieve large audience access across multiple online media outlets. To be certain that you get your message to the largest possible target audience, CredibilityPR™ offers the Press Release PLUS™ package. Find out more about this package by clicking HERE.
A well-written press release is a brief but newsworthy publication which favorably showcases some important and positive aspect of your brand, entity or organization, or about you (personally or professionally) as a visionary or thought leader. A press release is then distributed by a wire service to editors, journalists, publishers and bloggers who will decide whether or not to pick up the release as a news item depending upon its quality or relevance. There is no substitute for a solid, professionally-prepared press release, either directly issued or issued by a credible third party, to achieve large audience access across multiple online media outlets. To be certain that you get your message to the largest possible target audience, CredibilityPR™ offers the Press Release PLUS™ package.
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